People first is a reflection
of our greatest belief:
only through developing value for people is possible to develop business value. We focus on identifying their wishes on products, services or brands by applying our customized methodologies.
These methodologies are simple due to our search for spontaneity. They are quick due to the fact that innovation requires perfect timing. They are unique due to our obsession for people and for businesses. Welcome to UXPertise
To start well is to start asking.
Asking is what we specialize at,
because the right questions lead
you to our main purpose: obtaining
clarity on what is the problem.
Those problems can be related to
product, service, brand awareness
or even the business model,
it doesn’t matter. The correct mapping
already gives us a clue on
where we should start.
Here you and our UXPerts assemble
to reach the understanding of
what is the necessity before taking
the next steps.
Now we create a wide panel
about our customer’s scenario.
Market studies, trend reports, BI,
and so on. All of it led by a
multidisciplinary squad which focus
on making all available data into insights.
Techniques
we apply:
Understanding / Focus Group /
User Interviews / Desk Research /
Trending Analysis / Benchmarking
Listen, speak and imagine.
Altogether. It’s time to
exchange info. It’s time for
some dynamics with our
clients - which are structured
and facilitated through ideating,
prototyping, co creating and
using creativity - in search of
hypothesis and ideas that may be
tested on the next steps of the process.
One of the most important
steps in the project (also
the one in which it all starts
to happen). The users step in
and many back-and-forth
conversations begin.
Amongst so many opinions,
feelings and expectations,
we gather what is really
necessary in a simple manner:
listening and translating.
Ready?
Here it goes some of the
methodologies we apply
during our talks:
Concept Test / Usability Test /
Card Sorting
The final delivery. Personas,
Camera Studies, Insights and
Opportunities. Everything compiled
into a practical, feasible, filled with
"plug and play" recommendations
report. In opposition to the traditional
consulting reports, we care about
delivering solutions which are just one
step away from execution. As concrete
as ideas can be.
Video, Wireframe, content guide,
comic book inspired-storytelling,
workshops and many more.
Our findings may take us to
completely unexpected places.
Check out our cases
and learn about the
possibilities.
Sharing the users’ findings
with our clients. There it is an
unique experience as a Workshop:
UXPerts and the Business Team.
It’s about time to actually practice empathy,
everybody wearing the users’ shoes in order
to come up with ideas, solutions, prototypes
and even inputs for your CRM.
Techniques:
Design Thinking/
Graphic Facilitation
Customer service is relationship
How do Elo customers view the company’s customer service? The problems and solutions are exclusive to Elo or are those present in all of the customer services throughout Brazil?
On our 100% remote project due to COVID-19 we have interviewed Elo customers on many different cities in Brazil in order to find out the main issues that they have with the company’s customer service and trace out multi-channel opportunities based on it.
Project’s outcomes:
Outcomes:
- The perception of the client point of view of the customer service;
- Clearly traced guide for the improvement of the service based on the point of view of the client;
- Bonus: a relationship tool suggested and approved by the client itself (user), with the functionalities vision and a visual design suggestion.
Your client finding exactly what they need on your website
What does it take for dogs and cats tutors to get on a pet’s food website? What do they expect to find and what does PremieRpet can offer them? Does it make sense creating content for these clients or are they only interested on the product?
Project’s outcomes:
Outcomes:
- Clarity on who is the customer of PremieR Pet which led to the development of appropriate content;
- The understanding of the relationship between Tutor and Pet and the opportunities that come from it;
- High-fidelity prototype and the website’s Visual Design with the user’s point of view concept in mind;
- Clarity on the relationship between PremieR Pet and veterinarians and also on their criteria when it comes to what they recommend;
- Bonus: understanding what triggers the acquisition of pet food and how to potentialize it as well as the orientation for the development of new products amongst the PremieR production line. The result to this new product research has just arrived on the shelves: their new pet food Super Premium Premier Nattu which consists on their consumers’ desires found during our research.
60% of Brazilians do not have a bank account. What now?
Briefing: design a new app. But the project turned into a behavioral mapping of unbanked people.
Difficulties, challenges, desires and expectations were found, resulting in a value journey based on the users. Besides the app, surely.
Project’s outcomes:
Outcomes:
- Understanding of who and where is the user and where does the product make sense in their lives;
- Validation of app’s ideas and functionalities;
- Online and offline creative line;
- Bonus: a pitch for investors.
Brand and customer speaking the same language.
After 2 years on the market, Reline needed to revisit its positioning and its business plan. And we were invited to partake on the process! To deeply know the target allows a better evaluation of the brand positioning and to develop the company’s next steps more accurately, setting new business strategies and even its design and communication.
Project’s outcomes:
Outcomes:
- Understanding the product in relation to the market, insights and opportunities;
- Brand repositioning according to the target’s point of view, developed into a new language and creative line;
- Bonus: a new creative line for the packagings.
Manager. Strategist. Planner. She founded UXPertise in order to build bridges between clients, people and companies, focused on business strategy and a solid development of value.
Criative. Designer. Cool Hunter. Using her holistic perspective on business and people, she brings insights and solutions to any challenge.
Journalist. Social Media. Writer. He found in UX a way to do everything he likes, altogether and at the same time.
Designer. Researcher. Questioner. His several sources, references and experiences show through his analysis and deliveries, always outside the box.
Information Architect. Data Scientist. Teacher. Theory and practice intertwine throughout every aspect of every area she is involved with.
Relationship Expert. Consultant. Optimist. Always searching for solutions through strategic thinking, well structured execution and quantified results.
Manager. Writer. Strategist. Intertwining studies and experiences in the Exact and Human sciences, she comes to give more depth and amplitude to our analysis.
Manager. Strategist. Planner. She founded UXPertise in order to build bridges between clients, people and companies, focused on business strategy and a solid development of value.
Criative. Designer. Cool Hunter. Using her holistic perspective on business and people, she brings insights and solutions to any challenge.
Journalist. Social Media. Writer. He found in UX a way to do everything he likes, altogether and at the same time.
Designer. Researcher. Questioner. His several sources, references and experiences show through his analysis and deliveries, always outside the box.
Information Architect. Data Scientist. Teacher. Theory and practice intertwine throughout every aspect of every area she is involved with.
Relationship Expert. Consultant. Optimist. Always searching for solutions through strategic thinking, well structured execution and quantified results.
Manager. Writer. Strategist. Intertwining studies and experiences in the Exact and Human sciences, she comes to give more depth and amplitude to our analysis.
Researcher. Teacher. Advertiser. Where is the human being heading and what does that have to do with your business? He’s got the answers.
Drawer. Teacher. RPG enthusiast. With his motorcycle, he rides the roads searching for new concepts and ideas for his craft and projects.
Designer. Artist. Photographer. Art and creativity come together to make your brand, business or presentation, more attractive.
Illustrator. Communicator. Entrepreneur. She mixes Art, Communication and Design in order to transform in real time, meetings, workshops and gatherings into visual outcomes that sum up the main ideas that were created in those.
Writer. Speaker. Strategist. Her specialty is to analyse human behavior amongst internet folk and how that affects online and offline.
0
is the rate of conversion
based upon the strategic
use of UX
DesignAdvisor
0
out of the online
companies fail due to
usability issues
Uxeria
0
hours of interviews with
products and services
users here at UXP
UXPertise
0
of the online users abandon
a website for not understanding
what the companies do
KoMarketing
work
with us
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